Muscat, Oman
In a bold move to equip Omani youth for the digital age, Ooredoo, in collaboration with the Oman Academy for SMEs and the SME Development Authority in Salalah, has rolled out a fresh initiative called ‘Marketing Challenge’, as part of its Corporate Social Responsibility (CSR) programme. The initiative aims to empower the next-gen of Omani content creators and digital marketers, giving them real-world skills to thrive in today’s fast-moving digital landscape.
Kicking off in June and wrapping up by the end of August 2024, the competition drew enthusiastic participation from across the Sultanate, with 17 teams taking the reins to promote 17 local brands. Over the two months, participants got hands-on with digital marketing strategies and content creation, under the guidance of marketing pro Musab Al-Tuwaijri. The goal? To help these young talents up their game and be ready for Oman’s marketing future. The teams delivered impressive results, with Team Mayas, Team Wellbot, and Team Pixels clinching top spots for their stellar performance.
Doubling down on its support for young talent, Ooredoo plans to offer five additional marketing internships to standout participants, giving them the chance to dive even deeper into this dynamic field.
The “Marketing Challenge” programme aligns with Ooredoo’s CSR vision, focused on boosting youth skills in line with Oman’s Vision 2040. It’s part of the company’s continuous efforts to foster social development through cutting-edge programs that empower young minds to contribute to the national economy.
Through this initiative, Ooredoo is reaffirming its commitment to supporting Omani youth in all fields, especially within the booming digital economy. By strengthening its partnership with the Oman Academy for SMEs and the SME Development Authority, Ooredoo showcased partner logos alongside its own among the promoted brands, reinforcing shared goals and building an innovative, sustainable future for all.