Muscat, Oman

Marking a major milestone in its IT Digital Transformation, Ooredoo has signed with leading software company, ETIYA. Under the agreement, ETIYA will undertake Ooredoo’s digital Customer Relationship Management (CRM) transformation project; a technology for managing all relationships and interactions with customers across all channels, throughout the entire customer life-cycle. The project will enable the telecoms company to upgrade its legacy CRM platform, to provide a simpler and more enhanced digital experience for its B2C and B2B customers. Kicking off next month, the project is part of Ooredoo’s efforts to implement the latest technologies into its processes, while leading the Sultanate’s digital transformation.

Ahmed Abdullah Al Abri, Chief Technology & Information Officer at Ooredoo, said, “At Ooredoo we aim to lead when it comes to the digital experience and this is something we continue to build on, across the entire customer management lifecycle. Digital CRM is a necessity, with customers wanting to be continuously connected with personalised and context-based interactions. As such, we are providing the next generation of services while catering to our users’ evolving needs.”

As data experience leaders, Ooredoo continues to introduce the latest communications technologies, innovative products and customer-centric services to its growing number of customers. Supporting the unique needs of businesses small and large across the Sultanate, it strives to increase the value of the Ooredoo brand, stay ahead of the competition, and genuinely improve its customers’ digital lives.